Swaminathan, V.(2003). The Impact of Recommendation Agents on Consumer Evaluation and Choice: The Moderating Role of Category Risk, Product Complexity, and Consumer Knowledge. Journal of Consumer Psychology, 13(1), 93-101. doi:10.1207/153276603768344816
MLA CitationSwaminathan, Vanitha. "The Impact of Recommendation Agents On Consumer Evaluation and Choice: The Moderating Role of Category Risk, Product Complexity, and Consumer Knowledge". Journal of Consumer Psychology, 13.1 ( 2003 ): 93-101.
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