| Title: | A Deeper Look at the Economics of Advertiser Support for Television: The Implications of Consumption-Differentiated Viewers and Ad Addressability; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Media Economics, 19, 2006, 1, p. 55-79 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 55-79 |
|---|---|
| ISSN: |
0899-7764
1532-7736 |
| DOI: | 10.1207/s15327736me1901_4 |
| published in: | Journal of Media Economics |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |