Which Factors Primarily Influence the Number of Infomercial Hours a Commercial Television Station Ai...

Saved in:

Favorite

Bibliographic Details
Title: Which Factors Primarily Influence the Number of Infomercial Hours a Commercial Television Station Airs?;
Authors and Corporations: Wicks, Jan LeBlanc
In: Journal of Media Economics, 10, 1997, 1, p. 29-38
published:
Informa UK Limited
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 29-38
ISSN: 0899-7764
1532-7736
DOI: 10.1207/s15327736me1001_4
published in: Journal of Media Economics
Language: English
Subjects:
Economics and Econometrics
Communication
Collection: Informa UK Limited (CrossRef)