Gershon, R A.(2000). The Transnational Media Corporation: Environmental Scanning and Strategy Formulation. Journal of Media Economics, 13(2), 81-101. doi:10.1207/s15327736me1302_3
MLA CitationGershon, Richard A. "The Transnational Media Corporation: Environmental Scanning and Strategy Formulation". Journal of Media Economics, 13.2 ( 2000 ): 81-101.
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