The Transnational Media Corporation: Environmental Scanning and Strategy Formulation

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Bibliographic Details
Authors and Corporations: Gershon, Richard A.
In: Journal of Media Economics, 13, 2000, 2, p. 81-101
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 81-101
ISSN: 0899-7764
1532-7736
DOI: 10.1207/s15327736me1302_3
published in: Journal of Media Economics
Language: English
Subjects:
Economics and Econometrics
Communication
Collection: Informa UK Limited (CrossRef)