Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement

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Bibliographic Details
Authors and Corporations: Chang, Chingching
In: Media Psychology, 6, 2004, 2, p. 169-192
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 169-192
ISSN: 1521-3269
1532-785X
DOI: 10.1207/s1532785xmep0602_3
published in: Media Psychology
Language: English
Subjects:
Applied Psychology
Communication
Social Psychology
Collection: Informa UK Limited (CrossRef)