‘Friending’ Jet Li on Facebook: The Chinese celebrity persona in online social networks

<jats:title>Abstract</jats:title> <jats:p>In recent years, well-known martial arts movie actor Jet Li has attained phenomenal success through star-powered philanthropy, even establishing his own worldwide humanitarian charity, One Foundation. With the advent of participatory Web-based culture, cyberspace becomes an emergent locus of constructing and reinventing Li’s star image. This article investigates Li’s celebrity-philanthropist image in cyberspace and its signification. The analysis focuses on Facebook Pages, an organized virtual space displaying content including user interactions and microblogging known as a timeline. This article argues that Facebook presents a new and promising venue for users to negotiate Li’s ‘polysemic’ personae as martial arts master and philanthropist juxtapose, parallel and contradict each other in a decidedly nationalist vs cosmopolitan manner. Li’s national-yet-cosmopolitan personality not only yields an image of a viable global player in the entertainment arena but also serves as a text of linked significations opened up for users’ relentless (re)making, revisiting and interrogating, complicating the meaning of Chinese celebrities in the milieu of globalcyber culture.</jats:p>