‘Labels or love’: The problem of the white wedding in Charlotte Brontë’s Jane Eyre and Sex and the C...

<jats:title>Abstract</jats:title> <jats:p>This article looks at the failure of the white ‘fairy-tale’ wedding in both a protofeminist and a post-feminist text (Charlotte Brontë’s Jane Eyre and Sex and the City: The Movie, respectively). It suggests that the pressure put on brides by the wedding and fashion industries – to have a lavish ceremony and an expensive designer dress – threatens the independence and identity of both Jane Eyre and Carrie Bradshaw. This threat is exacerbated since both women are marrying men who have been married before. The failure of their lavish wedding ceremonies is due to problems that arise from consumerist bridal ideals; the threat to female identity can only be eliminated by a second, ‘quiet’ ceremony that allows Jane and Carrie to enter into marriage outside of the consumerist ideology behind traditional weddings. The article concludes that the representation of ‘fairy-tale’ weddings and bridal fashion in the popular print media constitutes an ongoing feminist problem since the eighteenth century until today: there appears to be a continued consumerist push towards ‘spectacular’ ceremonies, which forces brides to choose between ‘labels or love’, and threatens the authenticity of marriage.</jats:p>