Pan-Africanism as a laughing matter: (Funny) expressions of African identity on Twitter

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Bibliographic Details
Authors and Corporations: Cheruiyot, David, Uppal, Charu
In: Journal of African Media Studies, 11, 2019, 2, p. 257-274
published:
Intellect
Media Type: Article, E-Article

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further information
Physical Description: 257-274
ISSN: 2040-199X
1751-7974
DOI: 10.1386/jams.11.2.257_1
published in: Journal of African Media Studies
Language: English
Subjects:
Collection: Intellect (CrossRef)
Table of Contents

<jats:p>Pan-Africanism, a concept that attempts to capture the essence of being an African, needs to be reconsidered in the age of social media. In this article, we examine how Twitter users negotiate the question of African identity through humorous hashtagdriven conversations. We specifically question whether a new kind of Pan-Africanism is emerging on Africa’s Twitterverse through the use of a popular hashtag in 2015, #IfAfricaWasABar. In our analysis of tweets linked to #IfAfricaWasABar, we conclude that Twitter provides temporary solidarity by engaging users in humorous exchanges regarding the sociocultural, political and economic issues that define the African continental condition today.</jats:p>