Hyperreality and Globalization:
Culture in the Age of Ronald McDonald

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Bibliographic Details
Authors and Corporations: Belk, Russell W.
In: Journal of International Consumer Marketing, 8, 1996, 3-4, p. 23-37
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 23-37
ISSN: 0896-1530
1528-7068
DOI: 10.1300/j046v08n03_03
published in: Journal of International Consumer Marketing
Language: English
Subjects:
Marketing
Management Information Systems
Collection: Informa UK Limited (CrossRef)