Muller, T E.(1989). The Two Nations of Canada vs. The Nine Nations of North America: A Cross-Cultural Analysis of Consumers' Personal Values. Journal of International Consumer Marketing, 1(4), 57-80. doi:10.1300/j046v01n04_06
MLA CitationMuller, Thomas E. "The Two Nations of Canada Vs. The Nine Nations of North America: A Cross-Cultural Analysis of Consumers' Personal Values". Journal of International Consumer Marketing, 1.4 ( 1989 ): 57-80.
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