| Authors and Corporations: | |
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| In: | Journal of Promotion Management, 3, 1996, 1-2, p. 121-140 |
| published: | |
| Media Type: | Article, E-Article |
| Physical Description: | 121-140 |
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| ISSN: |
1049-6491 1540-7594 |
| DOI: | 10.1300/j057v03n01_08 |
| published in: | Journal of Promotion Management |
| Language: | English |
| Collection: | Informa UK Limited (CrossRef) |
| Summary: |
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