Wenner, L A.(2004). On the Ethics of Product Placement in Media Entertainment. Journal of Promotion Management, 10(1-2), 101-132. doi:10.1300/j057v10n01_08
MLA CitationWenner, Lawrence A. "On the Ethics of Product Placement in Media Entertainment". Journal of Promotion Management, 10.1-2 ( 2004 ): 101-132.
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