Ye, Y.(2007). Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema. Journal of Promotion Management, 13(1-2), 55-73. doi:10.1300/j057v13n01_05
MLA CitationYe, Yinjiao. "Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema". Journal of Promotion Management, 13.1-2 ( 2007 ): 55-73.
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