| Title: | Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Promotion Management, 13, 2007, 1-2, p. 55-73 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 55-73 |
|---|---|
| ISSN: |
1540-7594
1049-6491 |
| DOI: | 10.1300/j057v13n01_05 |
| published in: | Journal of Promotion Management |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |