Consumer Responses to Sexual Magazine Covers on a Men's Magazine

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Bibliographic Details
Authors and Corporations: Reichert, Tom, Zhou, Shuhua
In: Journal of Promotion Management, 13, 2007, 1-2, p. 127-144
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 127-144
ISSN: 1049-6491
1540-7594
DOI: 10.1300/j057v13n01_09
published in: Journal of Promotion Management
Language: English
Subjects:
Marketing
Collection: Informa UK Limited (CrossRef)