Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian per...

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Bibliographic Details
Title: Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian perspective;
Authors and Corporations: Garnier, Marion
In: International Journal of Internet Marketing and Advertising, 5, 2009, 1/2, p. 43
published:
Inderscience Publishers
Media Type: Article, E-Article

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Physical Description: 43
ISSN: 1477-5212
1741-8100
DOI: 10.1504/ijima.2009.021950
published in: International Journal of Internet Marketing and Advertising
Language: English
Subjects:
Marketing
Collection: Inderscience Publishers (CrossRef)