APA Citation

Theerthaana, P.(2018). The paradigm of WhatsApp campaign management: Breaking the vicious cycle of traditional campaigns. International Journal of Internet Marketing and Advertising, 12(2), 138. doi:10.1504/ijima.2018.090952

MLA Citation

Theerthaana, P. "The Paradigm of WhatsApp Campaign Management: Breaking the Vicious Cycle of Traditional Campaigns". International Journal of Internet Marketing and Advertising, 12.2 ( 2018 ): 138.

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