The paradigm of WhatsApp campaign management: breaking the vicious cycle of traditional campaigns

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Bibliographic Details
Authors and Corporations: Theerthaana, P.
In: International Journal of Internet Marketing and Advertising, 12, 2018, 2, p. 138
published:
Inderscience Publishers
Media Type: Article, E-Article

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further information
Physical Description: 138
ISSN: 1477-5212
1741-8100
DOI: 10.1504/ijima.2018.10011681
published in: International Journal of Internet Marketing and Advertising
Language: English
Subjects:
Marketing
Collection: Inderscience Publishers (CrossRef)