Gamification in a servicescape context: a conceptual framework

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Bibliographic Details
Authors and Corporations: Helmefalk, Miralem, Marcusson, Leif
In: International Journal of Internet Marketing and Advertising, 13, 2019, 1, p. 22
published:
Inderscience Publishers
Media Type: Article, E-Article

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further information
Physical Description: 22
ISSN: 1477-5212
1741-8100
DOI: 10.1504/ijima.2019.097894
published in: International Journal of Internet Marketing and Advertising
Language: English
Subjects:
Collection: Inderscience Publishers (CrossRef)