Tracking content marketing performance using web analytics: tools, metrics, and data privacy implica...

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Bibliographic Details
Title: Tracking content marketing performance using web analytics: tools, metrics, and data privacy implications;
Authors and Corporations: Maintz, Julia, Zaumseil, Fabienne
In: International Journal of Internet Marketing and Advertising, 13, 2019, 2, p. 170
published:
Inderscience Publishers
Media Type: Article, E-Article

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further information
Physical Description: 170
ISSN: 1477-5212
1741-8100
DOI: 10.1504/ijima.2019.099500
published in: International Journal of Internet Marketing and Advertising
Language: English
Subjects:
Collection: Inderscience Publishers (CrossRef)