| Title: | The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures; |
|---|---|
| Authors and Corporations: | , , |
| In: | International Journal of Internet Marketing and Advertising, 13, 2019, 1, p. 1 |
| published: |
Inderscience Publishers
|
| Media Type: | Article, E-Article |
| Physical Description: | 1 |
|---|---|
| ISSN: |
1477-5212
1741-8100 |
| DOI: | 10.1504/ijima.2019.10019166 |
| published in: | International Journal of Internet Marketing and Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Inderscience Publishers (CrossRef) |