APA Citation

Varadarajan, R.(2018). A Commentary on “Transformative Marketing: The Next 20 Years”. Journal of Marketing, 82(4), 15-18. doi:10.1509/jm.82.43

MLA Citation

Varadarajan, Rajan. "A Commentary On “Transformative Marketing: The Next 20 Years”". Journal of Marketing, 82.4 ( 2018 ): 15-18.

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