Perren, R.(2018). Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy. Journal of Marketing, 82(1), 20-36. doi:10.1509/jm.14.0250
MLA CitationPerren, Rebeca. "Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy". Journal of Marketing, 82.1 ( 2018 ): 20-36.
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