APA Citation

Alan, Y.(2017). On the Competitive and Collaborative Implications of Category Captainship. Journal of Marketing, 81(4), 127-143. doi:10.1509/jm.15.0196

MLA Citation

Alan, Yasin. "On the Competitive and Collaborative Implications of Category Captainship". Journal of Marketing, 81.4 ( 2017 ): 127-143.

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