APA Citation

Allard, T.(2017). Comparative Price and the Design of Effective Product Communications. Journal of Marketing, 81(5), 16-29. doi:10.1509/jm.16.0018

MLA Citation

Allard, Thomas. "Comparative Price and the Design of Effective Product Communications". Journal of Marketing, 81.5 ( 2017 ): 16-29.

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