Comparative Price and the Design of Effective Product Communications

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Allard, Thomas, Griffin, Dale
In: Journal of Marketing, 81, 2017, 5, p. 16-29
published:
SAGE Publications
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 16-29
ISSN: 0022-2429
1547-7185
DOI: 10.1509/jm.16.0018
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)