Hartmann, N N.(2018). Converging on a New Theoretical Foundation for Selling. Journal of Marketing, 82(2), 1-18. doi:10.1509/jm.16.0268
MLA CitationHartmann, Nathaniel N. "Converging On a New Theoretical Foundation for Selling". Journal of Marketing, 82.2 ( 2018 ): 1-18.
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