Swayed by the Numbers: The Consequences of Displaying Product Review Attributes

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Bibliographic Details
Authors and Corporations: Watson, Jared, Ghosh, Anastasiya Pocheptsova, Trusov, Michael
In: Journal of Marketing, 2018
published:
SAGE Publications
Media Type: Article, E-Article

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further information
ISSN: 0022-2429
1547-7185
DOI: 10.1509/jm.16.0326
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)