Authors and Corporations: | , , |
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In: | Journal of Marketing, 2018 |
published: |
SAGE Publications
|
Media Type: | Article, E-Article |
ISSN: |
0022-2429
1547-7185 |
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DOI: | 10.1509/jm.17.0317 |
published in: | Journal of Marketing |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |