Lei, J.(2008). Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects. Journal of Marketing, 72(3), 111-123. doi:10.1509/jmkg.72.3.111
MLA CitationLei, Jing. "Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects". Journal of Marketing, 72.3 ( 2008 ): 111-123.
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