Bibliographic Details
Authors and Corporations: Arnould, Eric J.
In: Journal of Marketing Research, 37, 2000, 2, p. 279-280
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 279-280
ISSN: 0022-2437
1547-7193
DOI: 10.1509/jmkr.37.2.279.18736
published in: Journal of Marketing Research
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)