Swait, J.(2018). Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice. Journal of Marketing Research, 55(3), 352-367. doi:10.1509/jmr.14.0102
MLA CitationSwait, Joffre. "Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice". Journal of Marketing Research, 55.3 ( 2018 ): 352-367.
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