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Bibliographic Details
Authors and Corporations:	WEBB, ELIZABETH C., SHU, SUZANNE B.
In:	Journal of Marketing Research, 2018
published:	SAGE Publications
Media Type:	Article, E-Article

further information
ISSN:	0022-2437 1547-7193
DOI:	10.1509/jmr.15.0479
published in:	Journal of Marketing Research
Language:	English
Subjects:	Marketing Economics and Econometrics Business and International Management
Collection:	SAGE Publications (CrossRef)

THE EFFECT OF PERCEIVED SIMILARITY ON SEQUENTIAL RISK-TAKING