Wang, Y.(2018). When and how Managers' Responses to Online Reviews Affect Subsequent Reviews. Journal of Marketing Research, 55(2), 163-177. doi:10.1509/jmr.15.0511
MLA CitationWang, Yang. "When and How Managers' Responses to Online Reviews Affect Subsequent Reviews". Journal of Marketing Research, 55.2 ( 2018 ): 163-177.
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