Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation

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Bibliographic Details
Authors and Corporations: Hollenbeck, Brett
In: Journal of Marketing Research, 2018
published:
SAGE Publications
Media Type: Article, E-Article

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further information
ISSN: 1547-7193
0022-2437
DOI: 10.1509/jmr.16.0243
published in: Journal of Marketing Research
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)