Authors and Corporations: | |
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In: | Journal of Marketing Research, 2018 |
published: |
SAGE Publications
|
Media Type: | Article, E-Article |
ISSN: |
1547-7193
0022-2437 |
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DOI: | 10.1509/jmr.16.0243 |
published in: | Journal of Marketing Research |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |