Attribute agenda setting and political advertising: (Dis)association effects, modality of presentati...

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Bibliographic Details
Title: Attribute agenda setting and political advertising: (Dis)association effects, modality of presentation, and consequences for voting;
Authors and Corporations: Arendt, Florian, Obereder, Agnes
In: Communications, 41, 2016, 4
published:
Walter de Gruyter GmbH
Media Type: Article, E-Article

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further information
ISSN: 1613-4087
0341-2059
DOI: 10.1515/commun-2016-0024
published in: Communications
Language: Undetermined
Subjects:
Arts and Humanities (miscellaneous)
Communication
Collection: Walter de Gruyter GmbH (CrossRef)
Table of Contents

<jats:title>Abstract</jats:title><jats:p>We investigated the attribute agenda-setting (AAS) effect of political advertising. Individuals (</jats:p>