| Titel: | Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education; |
|---|---|
| Beteiligte: | , |
| In: | Communications, 45, 2020, 3, S. 378-388 |
| veröffentlicht: |
Walter de Gruyter GmbH
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 378-388 |
|---|---|
| ISSN: |
1613-4087
0341-2059 |
| DOI: | 10.1515/commun-2019-0120 |
| veröffentlicht in: | Communications |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | Walter de Gruyter GmbH (CrossRef) |
<jats:title>Abstract</jats:title> <jats:p>This article elaborates on one of the main characteristics of digital native and embedded advertising: its lack of transparency. Challenges and opportunities for disclosing native advertising practices as well as how educational measures concerning this type of advertising should look are discussed. In addition, a future research agenda is presented.</jats:p> |