Transparency of digital native and embedded advertising: Opportunities and challenges for regulation...

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Bibliographic Details
Title: Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education;
Authors and Corporations: Reijmersdal, Eva A. van, Rozendaal, Esther
In: Communications, 45, 2020, 3, p. 378-388
published:
Walter de Gruyter GmbH
Media Type: Article, E-Article

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further information
Physical Description: 378-388
ISSN: 1613-4087
0341-2059
DOI: 10.1515/commun-2019-0120
published in: Communications
Language: English
Subjects:
Arts and Humanities (miscellaneous)
Communication
Collection: Walter de Gruyter GmbH (CrossRef)
Table of Contents

<jats:title>Abstract</jats:title> <jats:p>This article elaborates on one of the main characteristics of digital native and embedded advertising: its lack of transparency. Challenges and opportunities for disclosing native advertising practices as well as how educational measures concerning this type of advertising should look are discussed. In addition, a future research agenda is presented.</jats:p>