Furnham, A.(2006). Memory for televised advertisements as a function of program context, viewer-involvement, and gender. comm, 31(2), 155-172. doi:10.1515/commun.2006.011
MLA CitationFurnham, Adrian. "Memory for Televised Advertisements As a Function of Program Context, Viewer-involvement, and Gender". Comm, 31.2 ( 2006 ): 155-172.
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