Title: | Preparing for the coming storm: Exploring interactions between corporate values and crisis management; |
---|---|
Authors and Corporations: | |
In: | Journal of Professional Communication, 4, 2016, 2 |
published: |
McMaster University Library
|
Media Type: | Article, E-Article |
ISSN: |
1920-6852
|
---|---|
DOI: | 10.15173/jpc.v4i2.2631 |
published in: | Journal of Professional Communication |
Language: | Undetermined |
Subjects: | |
Collection: | McMaster University Library (CrossRef) |
<jats:p><p>One of the most prevalent corporate trends of the last several years has been the rush for companies to identify their core purpose and core values as a means to differentiate and create a sustainable winning culture. Yet even with more emphasis on stated ethical philosophies, internal crises and scandals have continued to plague corporations. This pilot project uses in-depth interviews with senior public relations executives from large companies. The project examines how companies integrate corporate ethical philosophy into their crisis planning and response procedures and concludes that, while a well-entrenched core values program can serve as a powerful tool and a framework for crisis planning and decision-making, it should not be viewed as a panacea. Further, the research finds that poorly executed values programs are destabilizing to an organization and actually make crisis response more problematic.</p><p>©Journal of Professional Communication, all rights reserved.</p></jats:p> |