| Authors and Corporations: | , |
|---|---|
| In: | Journal of Technical Writing and Communication, 20, 1990, 2, p. 113-130 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 113-130 |
|---|---|
| ISSN: |
0047-2816
1541-3780 |
| DOI: | 10.2190/v5nt-e5l5-utf0-3uyy |
| published in: | Journal of Technical Writing and Communication |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |
<jats:p> In trying to project a positive corporate image and financial health in their annual reports, companies too often confuse and alienate readers with rhetorical smoke and statistical mirrors. Through a more complete understanding of their audiences and by applying effective rhetorical principles to reach those audiences, corporations can both meet the informational needs of report readers and promote a positive and accurate corporate ethos. </jats:p> |