| Authors and Corporations: | |
|---|---|
| In: | Canadian Journal of Communication, 5, 1978, 2, p. 1-12 |
| published: |
University of Toronto Press Inc. (UTPress)
|
| Media Type: | Article, E-Article |
| Physical Description: | 1-12 |
|---|---|
| ISSN: |
0705-3657
1499-6642 |
| DOI: | 10.22230/cjc.1978v5n2a198 |
| published in: | Canadian Journal of Communication |
| Language: | English |
| Subjects: | |
| Collection: | University of Toronto Press Inc. (UTPress) (CrossRef) |
<jats:p> The content of popular television shows reflect the cultural myths and values which support the popular culture of a country. Harold Schechter has shown how the ancient gods of Olympus appear nightly on United States television.<jats:sup>1</jats:sup> Horace Newcomb has pointed out that television is a "crucially important object of study not only because it is a new 'form,' a different 'medium,' but because it brings its massive audience into a direct relationship with particular sets of values and attitudes."<jats:sup>2</jats:sup> </jats:p> |