Authors and Corporations: | |
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In: | Canadian Journal of Communication, 27, 2002, 1, p. 63-72 |
published: |
University of Toronto Press Inc. (UTPress)
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Media Type: | Article, E-Article |
Physical Description: | 63-72 |
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ISSN: |
0705-3657
1499-6642 |
DOI: | 10.22230/cjc.2002v27n1a1272 |
published in: | Canadian Journal of Communication |
Language: | English |
Subjects: | |
Collection: | University of Toronto Press Inc. (UTPress) (CrossRef) |
<jats:p> This paper offers a new definition of mass communication, one that embraces the Internet and its capacity to allow communication between individuals on a mass scale; decentralized broadcasting by means of the Web; and the traditional, centralized media of mass communication such as broadcasting and newspapers. It argues that such a redefinition affirms public access and relegates centralized broadcasting to a more appropriate, particular type of mass communication. It also discusses other redefinitional literature that focuses on the mass/interpersonal communication dichotomy. The paper is intended both to redefine and to encourage discussion of the significance of changing, modern communication technology. </jats:p> |