La marée noire dans le golfe du Mexique: Stratégies de BP pour restaurer sa réputation souillée

<jats:p> This article classifies rhetorical elements deployed by BP in its handling of the 2010 Oil Spill in an attempt to demonstrate the applicability of a new analytical framework developed to interpret communication strategies in times of crisis: W. L. Benoit’s Image Restoration Theory, to which contributions from five authors were appended. The research shows that BP set in motion dynamic strategies adapted to the fluctuating circumstances that defined this environmental catastrophe. In the final analysis, the modalities of BP’s responses to the crisis are aligned with the six fundamental strategies of Benoit’s enriched model as well as 19 of its 22 variants. </jats:p>