Bibliographic Details
Authors and Corporations: Boyle, James E., Duddy, Edward A., Revzan, David A.
In: Journal of Marketing, 2, 1937, 1, p. 84
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 84
ISSN: 0022-2429
DOI: 10.2307/1245509
published in: Journal of Marketing
Language: Undetermined
Subjects:
Collection: SAGE Publications (CrossRef)