The Consumer Jury Method of Measuring Advertising Effectiveness: A Case Study

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Bibliographic Details
Authors and Corporations: Cross, James S., Eldridge, Roswell G., Barbarossa, Rosemary
In: Journal of Marketing, 16, 1952, 4, p. 435
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 435
ISSN: 0022-2429
DOI: 10.2307/1246979
published in: Journal of Marketing
Language: Undetermined
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)