Bibliographic Details
Authors and Corporations: Hawkinson, James R., Kirkpatrick, C. A.
In: Journal of Marketing, 16, 1951, 2, p. 229
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 229
ISSN: 0022-2429
DOI: 10.2307/1247642
published in: Journal of Marketing
Language: Undetermined
Subjects:
Collection: SAGE Publications (CrossRef)