Bibliographic Details
Authors and Corporations: Kelley, Pearce C., Beckley, Donald K.
In: Journal of Marketing, 17, 1953, 3, p. 326
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 326
ISSN: 0022-2429
DOI: 10.2307/1247960
published in: Journal of Marketing
Language: Undetermined
Subjects:
Collection: SAGE Publications (CrossRef)