Bibliographic Details
Authors and Corporations: Mertes, John E.
In: Journal of Marketing, 13, 1949, 3, p. 374
published:
SAGE Publications
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 374
ISSN: 0022-2429
DOI: 10.2307/1248126
published in: Journal of Marketing
Language: Undetermined
Subjects:
Collection: SAGE Publications (CrossRef)